Company Overview / Who We Are

Purpose is an AI-powered personal growth mentoring app built to help people make better decisions, gain clarity, and live more aligned lives. Co-founded by Mark Manson, three-time New York Times bestselling author and leading voice on growth mindset, Purpose brings thoughtful mentorship to people at a scale that was never possible before. Since launching in Q4 2025, Purpose has grown quickly, growing to tens of thousands of new users within a month and supporting a global community. With strong foundations in place, we’re entering our next phase of growth and building a world-class team to help shape what comes next.

Position Overview

The Lifecycle Marketing Manager owns and evolves how Purpose communicates with users across their entire journey—from first touch through long-term retention, advocacy, and service-driven moments. This role sits at the intersection of Growth, Product, and Customer Service and is deeply hands-on in Customer.io, spanning email, SMS, and in-app messaging.

You will build and operate a high-quality lifecycle communication system that supports acquisition, conversion, retention, and customer experience, with the goal of increasing conversion rates, repeat engagement, and customer lifetime value (LTV) while reducing friction and support burden.

Location: Remote (US-friendly time zones preferred)

Time Commitment: Part-time, ~20 hours per week

Key Responsibilities

• Own lifecycle strategy across acquisition, onboarding, engagement, retention, reactivation, and service-related touchpoints
• Design, build, and optimize lifecycle programs including welcome, activation, upsell, renewal, re-engagement, and support-adjacent messaging
• Own the Purpose newsletter end-to-end, including strategy, content planning, production, and execution; approximately 2x per week. Maintain a consistent, high-quality newsletter cadence and topic-based audience communications
• Partner closely with Product, Growth, and Customer Service to identify friction points and proactive communication opportunities
• Write and optimize lifecycle copy across email, SMS, and in-app channels, balancing conversion with trust and empathy
• Maintain lifecycle infrastructure including sender domains, DNS, and email authentication (SPF, DKIM, DMARC)
• Own deliverability, list health, warming strategies, and spam avoidance best practices
• Execute A/B tests across subject lines, content, timing, and channel mix
• Track and report on lifecycle performance across conversion, retention, churn, repeat usage, and LTV
• Oversee and optimize transactional messaging (e.g., billing, receipts, account notifications) to ensure cohesion with marketing communications